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Roberto Santiago’s Entrepreneurial Career

Born on July 16, 1958, Roberto Santiago is a well-known Brazilian entrepreneur and businessman. He was born and brought up in Joao Pessoa, Brazil. Santiago is the owner of Mangabeira and Manaira shopping mall, a major crown jewel of Joao Pessoa. He ventured into entrepreneurship when still young by founding a cartonnage firm. The enterprise manufactured cardboards by folding cartons and distributed to other companies. Roberto schooled at Pio X-Marist College and later joined the University Center of Joao Pessoa for his undergraduate degree in Business Administration.

In 1987, Roberto decided to invest in real estate and purchased a large piece of land and built on it one of the largest and modern shopping malls in the Brazil. In fact, Manaira Mall is the biggest mall in Paraiba. The mall took two years of construction and was opened in 1989. The mall occupies a space of 135,000 square meters with a parking lot for over 3000 vehicles. For more than 20 years the mall has been advanced into a dining, entertainment, and shopping center. The mall’ s rooftop has the famous Domus Hall which was opened in 2009. Domus serves multipurpose auditorium and has an approximated capacity of 10,000 people. The hall is air-conditioned, soundproof and spacious for activities such as seminars, conferences, business summits, concerts, ceremonies, exhibits, and fairs. It is also used for theater productions considering it has high-quality sound systems. Read more on Mundo Do Marketing

Manaira Shopping Mall has three movie theaters fitted with 3D technology and always features the latest movies. These theaters are one the most beautiful features of the mall. Additionally, the mall offers a gaming area, a gym, large food court, several shopping stores, a college and financial institutions. The mall’s shopping stores offer a variety of products including written materials, clothing, and furniture. The food court has several eating outlets including Capital Steakhouse, Waynes, and Escpaco Gourmet. Capital Steak House was one of the first restaurants to open in the mall, and it continues to attract both locals and tourists for its unique food. The mall’s gaming area consists of an electronic amusement park and a bowling alley. The College Higher Education of Paraiba is situated in this mall. The Mall is also home to several banks. Manaira mall continuously hosts promotional events keeping its visitors always entertained. Additionally, it continues to develop new features to attract more visitors.


In 2013, Roberto Santiago launched the second mall in the Joao Pessoa dubbed Mangabeira shopping mall. The two malls have improved the social and economic status of the city. Roberto has also invested in the entertainment industry. He has provided Paraiba with cultural experiences that no one else has offered. He is also a philanthropist who has helped the community in many ways.

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